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PETSMART TO LAUNCH GROUPON-LIKE OFFERS
PetSmart executives were so eager to enter the online-offers market after seeing the rapid success of Groupon, that their marketing department quickly registered their own campaign name by combining PetSmart and coupon to get Poupon. After legal informed them “Poupon” was a trademarked Dijon mustard, they hastefully added another O to differentiate themselves.

PETSMART TO LAUNCH GROUPON-LIKE OFFERS

PetSmart executives were so eager to enter the online-offers market after seeing the rapid success of Groupon, that their marketing department quickly registered their own campaign name by combining PetSmart and coupon to get Poupon. After legal informed them “Poupon” was a trademarked Dijon mustard, they hastefully added another O to differentiate themselves.

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  1. jenmcnasty said: It would be a good idea though!!! Maybe not the name so much ;)
  2. thrueyesofarunner posted this

 

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